Pay Per Click Services

At the Web Presence Group, Pay Per Click (PPC) advertising is a core component to our web marketing and optimization services. Our team of PPC specialists is highly-trained in the fine art of campaign development and ongoing PPC management. We stay abreast the latest trends and innovations in paid search advertising, and apply only best practices techniques to providing Pay Per Click services.

Partner up with a PPC specialist who will listen to your online advertising objectives and make them happen. Our experts will take the time to analyze your overall web presence, target market, paid search goals, and PPC advertising budget. After our analysis, we can then evaluate and determine the best course of action for PPC campaign development. And if you already have an existing paid search account, our PPC specialists can suggest proven strategies for PPC optimization.

Aspects of Our PPC Services

We provide experienced PPC services for a wide range of organizations and professionals, ranging from large ecommerce stores with numerous products to niche experts who are advertising their skills on local basis. Some of our specific expertise in Pay Per Click advertising includes:

  • PPC Campaign Management
  • Banner & Display Advertising
  • Local Paid Search
  • PPC Optimization

Our PPC team can put together a cost-effective paid search package to best meet your online advertising objectives. We also offer local and organic SEO services, Google Places optimization, as well as mobile marketing expertise. Our comprehensive website optimization services are designed to enhance your search visibility through a number of powerful mediums. Contact us to learn more.

PPC Campaign Management

PPC campaign management services are essential to ensure that your paid search investment is providing goal-oriented returns. We have a solid team of paid search specialists with significant training and expertise in Google AdWords, Analytics, and PPC campaign management. Our Pay Per Click specialists can make sure that you’re a strong contender in paid search advertising.

Banner & Display Advertising

A powerful sub-set to our PPC expertise is banner and display advertising. We offer a wealth of resources to design creative visual advertisements and implementing them to Google’s Display Network (GDN). Our graphic designers work directly with our paid search team to compile effective ads that drive profitable click through rates. Additionally, our PPC professionals are able manage exactly which sites your ads get triggered and how much each click may cost.

Local Paid Search

Local PPC services are becoming a powerful tool for many online advertisers. And with the growth of Google Places and mobile-based search, the opportunities for local online promotion are even more immense. Our PPC experts can create local paid search campaigns designed for both PC and mobile-based searchers. We can also improve your listings with features like Google AdWords Express, which ties together your Google Places page and PPC ads for enhanced ad exposure.

PPC Optimization

A PPC campaign can always be improved. Whether through bid management techniques, developing more market specific ad groups, or testing multiple PPC ads and landing pages, the opportunities for PPC optimization are vast. We offer services in both PPC campaign and landing page optimization to better enhance your search performance and profitability. The result is typically better quality scores, lower bid prices, and more conversions.

Determining if Pay Per Click is Right For You

PPC is not for everyone, and not all markets are suitable for Pay Per Click advertising. Our PPC specialists are happy to help you determine if our PPC advertising services are right for you and your website optimization needs. In some cases, organic SEO or mobile-based marketing may deem more appropriate. We can help you discover the right approach in achieving the optimum web presence.